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CHINA CHOOSES VALCUCINE’S LUXURY AND ECO-SUSTAINABILITY

Valcucine, globally renowned for its high-end, eco-sustainable kitchens, has strengthened its presence in China and continued its international expansion by opening three new showrooms.

These showrooms are located in Shanghai‘s design mall, in Foshan – acknowledged as “Pilot City of the United Nations Human Settlements Program” – and in Shenzhen‘s International Art Design Centre (iADC), an exhibition centre covering over 1.5 million square meters, all set to become a reference point for the design and furniture sector in Southern China.

A refined selection of the company’s iconic kitchens and bespoke solutions are showcased at the centre of the showrooms, summarising the extension and versatility of the whole collection. In addition to the showroom space, special attention has also been dedicated in all three stores to the Valcucine Academy i.e. an instructional space designed to offer visitors the opportunity to experience how a kitchen is designed and planned, showcasing a wide range of finishes in an authentic creative playground that optimises the latest in technology.

These new boutiques have been added to the Chengdu store which opened in 2015, and the store in Changzhou, which opened in 2017, and strengthen this Italian brands’ presence in the Land of the Dragon with a view to greatly expanding its influence on the international market overall.

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